AdBlock is Not Evil
The well renowned Firefox plugin, AdBlock, has been receiving quite a lot of negative attention from big companies. They claim that AdBlock robs them of revenue, and should be ruled illegal. While that is an interesting view on the topic, I believe it to be totally wrong. Since I also make money from ads displayed on this site, I know how important revenue from advertising is, but I support AdBlock and I personally use it in one of my browsers. I don’t mind visitors to this blog with AdBlock enabled for one reason: they are not going to click my ads without it anyways. Let’s face it, the majority of AdBlock users has some technical knowledge, and they exhibit more ad blindness than others. This means that they subconsciously ignore all ads, and barely ever click them. So if you’re not going to click the ads, I don’t really care if they are going to be displayed to you or not; I rather that you have a comfortable ad-less experience, because readership is more important than direct revenue.
The official AdSense Plus blog has a nice write up talking about other views why AdBlock isn’t problematic. They also link to a few more detailed articles on AdBlock that also talk more about the economic impacts.