Comments on: AdBlock is Not Evil

By: Karol Krizka

Karol Krizka — Sun, 07 Oct 2007 18:15:10 +0000

You might also look at it this way. If I am an advertiser that is using a CPM program, wouldn’t I want all my impressions to be useful? For example, if someone visits a site and subconciosuly ignores the ad, I rather that the ad was not shown to him. Since those people that hate ads(and don’t click them) tend to the ones using AdBlock, this is a win for the advertiser. Also this way he saves money that he can use to increase the “bid” or rate on different sites.

The only problem with AdBlock is when eithe of the two following scenarios occurs:
1) AdBlock comes installed by default, then everyone (even the clickees) will not see the ads.
2) You are advertising with a flat montly rate banner. I do not do this, instead I sell links (that can’t be blocked as far as I know) in my sidebar.

By: Karol Krizka

Karol Krizka — Sat, 06 Oct 2007 20:16:24 +0000

Yup, I do the same thing. I believe it brings good karma, and I found several good sites that way! I even blogged about it once.

http://www.krizka.net/2007/08/29/free-ways-to-thank-bloggers/

By: mlankton

mlankton — Sat, 06 Oct 2007 20:08:07 +0000

I am ad-blind. Not even in-link text ads phase me. I look at it this way. Some guy out there has a site, like me, and monetized it, like me. I don’t have to notice his ads if I don’t want to, but I show my appreciation of sites I think have good content by clicking.

By: Konqueror And AdBlock | Karol Krizka

Konqueror And AdBlock | Karol Krizka — Tue, 02 Oct 2007 14:34:58 +0000

[...] I mentioned that I use AdBlock on one of my browser, but I never mentioned which. I use it with Konqueror, the KDE browser, [...]

By: CHESSNOID

CHESSNOID — Mon, 01 Oct 2007 04:08:37 +0000

I use firefox but don’t have adblock installed, but I imagine it to be the same thing as fast forwarding through commercials with my tivo. Wouldn’t you agree?

By: Ian Mansfield

Ian Mansfield — Sat, 29 Sep 2007 21:16:10 +0000

“I don’t mind visitors to this blog with AdBlock enabled for one reason: they are not going to click my ads without it anyways.”

The websites that rely on Google (etc) pay per click adverts may not worry about adblcker, but the use of it on websites which run quality CPM based branding adverts is harming the sites - they ARE losing money.

I used to work for a publishing website which got a large percentage of its income from major brandnames advertising on their websites - but over time adblock grew, and they estimated that about 15% of their traffic was zero-revenue.

That was the equivalent of 3 more journalists writing content that couldn’t be hired.

That meant that you, the reader of the websites were also losing out, as the website you read wasn’t as good as it could be - if only you would switch off the adblock and let them earn the money to recruit more staff.

I hate flashing ads as much as the next person, but why block quality adverts on quality websites as well? That is just “cutting your nose off to spite your face” as the quality websites will either cease to exist, or switch to subscription only models. Then where will we be?