Testing New Ad Placement
A while ago great I read a great article about AdSense placement geared towards blogs. It mentioned what placements work on different blogs, what to avoid, what to do if you have a short post or a long post and so on. It also included screenshots with heatmaps for different layouts, and many other tips.
One thing that I learn from it was that ad units that let text wrap around them, which is what I was using, do no perform very well. Instead ad units that interrupt the text are much better because they appear as part of the text, so I decided to try this alternate layout. Switching to it was very easy, because I was using the AdSense Deluxe plugin, which has many advantages. I just had to edit the options for it, and change my default ad from a float: right to an text-align: center. After this quick change, all my posts were using the new ad layout.
Now for the results after a few days of testing. My old click through rate was around 0.5%, but after this change, it is a bit over 1.0%
What do you think? Is this something you would do on your own blog?