Why The Digg Shout Is Not Good Advertising
Ever since Digg announced the recent changes to their website, people have been leveraging one of its features, the shout, to spam other users. The situation is so out of control that even my old account, that has been banned, receives around 5 shouts from all my friends every day. For some time, I also though that this is a great technique to promote my stories, but I was terribly wrong as the following screenshot shows.
As you can see, my stories recieve a lot of diggs, however they are never popular. This is because Digg uses an algorithm that looks at both diggs and buries. That’s right, if people think that your story is spam, then they will bury it. That is why you should not create a enormous list of friends, and just shout your story to all of them. They will just perceive you as a spammer, and mark your story as such. In most cases this will also result in your domain being banned from Digg.
Instead I suggest that you read and digg your friends’ stories. This way you show them that their work (digging your stories) will be rewarded. You can also facilitate this reciprocal digging by using several readily available tools, like my Friendly Digger.